Your business exists in order to create, communicate and deliver to customers your product’s value. The image acts right here. It is a combination of factors determining the company’s success. Showing a bad image of the company by starting the business means not being identifiable a not reaching the growth targets set, which reveals a doubtful and unreliable past. (Would you rather invest in a person in a suit or in a young man in his hoodie and jeans?) Unlike the popular saying, suit makes the man.